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Is EA 'AI-native'?

It's no secret that Wilson is a fan of artificial intelligence. In March, the executive bragged that EA was "AI-native" and that some of its games' player runs had already been augmented by AI. He added that, because of how large today's games tend to be, AI could help expedite the game development process.

Is EA working on AI?

EA has been working on advanced development systems using AI for years already. In 2018, the company revealed that it had more than 1,000 people working on a ridiculously ambitious-sounding technology project called Project Atlas. EA is not the only big believer in AI in the tech space.

Does EA have generative AI?

Despite the game industry's mixed feelings about generative AI, EA CEO Andrew Wilson is anxious to apply it wherever he can. In a call with investors on Tuesday, Wilson said he's working to implement generative AI "as quickly as possible" throughout the development process.

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